Karl Lagerfeld’s Photos Migrate To The Blockchain

Karl Lagerfeld’s Photos Migrate To The Blockchain

Art determines the life of the German designer Karl Lagerfeld in so many areas. The designer, revered for decades, created clothes that were loved by the most famous celebrities of the music, cinema, and fashion areas, and this man was considered an inviolable style icon. As if that weren’t enough, he also showed his skills as a photographer. He collected books and art. The beautiful things that artists create shaped his life. His photographic legacy is enormous. Lagerfeld left more than 80,000 negatives. That proves that he was very creative during his work.

The rights for this got with his longtime companion Eric Pfrunder. He wants to save Karl Lagerfeld’s photographic work from deterioration. Now, the negatives are digitized and made unique using blockchain technology. After all, Pfrunder was always present at Lagerfeld’s photoshoots. As Directeur de l’Image, he took care of the organization in the background. Lagerfeld himself once jokingly called him his foreman.

A Berlin Company Made The Difference

For 36 years, he was loyal to the star designer’s side. The photo estate of Charlemagne did not go to his heirs but to the benefactor. He is now working with his children to preserve the legacy of the photographer Karl Lagerfeld for posterity. There is a lot to do because the photos are ephemeral. Lagerfeld had photographed both digitally and analogue throughout his life. When he met the co-founder of the Berlin blockchain company Lukso a few years ago, it was clear where the path would lead.

Art Becomes Digital Authentic

The blockchain has many advantages over a classic database. It was previously known for cryptocurrencies lite Bitcoin. At the same time, you can already save forgery-proof contracts there and thus ensure more transparency. It is not as easy to hack as traditional databases. At the same time, it offers the possibility of storing the digital originals as such. These can now be curated, presented, loaned or even sold. Besides, the creators can also link the numerous stories that surround Karl Lagerfeld’s photos to them. After all, you can use this technology to create a chain of data. You can also expand this data chain as required. That gives each photo a unique identity, and they get digital authenticity.

Art Becomes Digital Authentic
Art Becomes Digital Authentic

Living History For The Ages

This system also offers undreamt-of possibilities for numerous other art objects. However, their exhaustion is only just beginning. Eric Pfrunder’s project will show what is possible. His main concern, however, is to secure Karl Lagerfeld’s photographic estate. He was always very interested in the latest technology. His friends think that Lagerfeld would have taken precisely the same path. His fashion has still been considered timeless; the project will now forever preserve his artistic expressiveness for posterity. Because not only the 80,000 photos are currently on the Internet, but also the stories that go with them. No one can tell all of this better than Eric Pfrunder. His joint project with the Berlin blockchain company also makes the photographer Karl Lagerfeld immortal.